Risk Isn’t Static: Advisors Need To Stop Treating It That Way (forbes.com)

Luken Investment Analytics, LLC is registered with the Securities and Exchange Commission (“SEC”) as an Investment Adviser. Registration does not constitute endorsement nor does it indicate that the adviser has attained a particular level of skill or ability. Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and are not guaranteed. Representatives of a Registered Investment Adviser may only conduct business in a state if the representatives and the Investment Adviser they represent (a) satisfy the qualification requirements of, and are approved to do business by, that state; or (b) are excluded or exempted from that states registration requirement. There is no guarantee that a diversified portfolio or a portfolio using our strategy will enhance overall returns or outperform a non-diversified portfolio. No strategy ensures against market risk. No strategy can assure a profit or protect against all loss. Past performance is not indicative of future performance. Luken does not provide legal or tax advice. The subscriber portion of this site is NOT for the general public and is expressly for Registered Representatives of a Broker/Dealer (RRs), Investment Adviser Representatives (IARs) or Registered Investment Advisers (RIAs).